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Why our Stone Ground Peanut Butter is Approved by Whole food Experts

Peanut butter is a smooth and velvety spread that's bursting with rich and nutty flavours. It's like a warm hug in a jar that can be savoured in so many ways - whether you are spreading it on toast, swirling it into your morning oats, or sneaking a spoonful straight from the jar.

Peanut butter is a good source of protein and healthy fats, making it a great addition to a balanced diet. It is rich in monounsaturated and polyunsaturated fats, which can help promote heart health and support weight management in a healthy way.

We at STRIVE bring to you our newly launched, vegan peanut butter and its incredible uniqueness. People often ask about the differences amongst peanut butter types and brands: added oil or no oil, what makes a peanut butter ultra natural? Let’s learn how STRIVE Peanut Butters are truly tasty, guilty, and made from an ancient recipe Peanut Butters:


  • Ancient Recipe: Stone Ground and Slow Roasted: Peanuts used in peanut butter which are not slow roasted, might result in having a less rich and nutty flavour. Commercial peanut butters may be ultra smooth -- ours are made with an ancient recipe which leaves the skin on and we use traditional spices in some of our butters to bring together a Grandma approved traditional recipe. These take time, and love and stone grinders to make small batches. Slow roasting helps to remove excess moisture from the peanuts, which can help to extend the shelf life of the peanut butter. 


  • All Natural, No Added Oil & made with Real Ingredients : Naturally made peanut butter is typically made from just two ingredients:  Roasted peanuts and Salt. It has a smooth savouring texture that is perfect for spreading on toast, adding to smoothies etc. Unlike many commercial peanut butters, which may contain added sugars, oils, and preservatives, our natural peanut butter is made with real ingredients and has no artificial additives.

  • Made with Indian Peanuts and their Skins- Our peanuts are made with Indian origin peanuts and that’s not necessarily the case with other butters out there. Local Indian peanuts are smaller, high on an umami flavour, and have rich red antioxidant skin. Peanut butter made with the skins of Indian peanuts has several benefits over peanut butter made without skins. For one, the skins contain high levels of antioxidants, including resveratrol, which has been linked to a reduced risk of heart disease and cancer. Additionally, the skins contain dietary fiber, which can help to promote healthy digestion. Finally, leaving the skins on the peanuts does really enhance the flavour, aroma and even the colour of the peanut butter.

  • Whole food plant-based- Whole means every part of a plant or nut is kept in tacts in the recipe or final product. In this case our peanuts are officially approved by Whole food plant based experts because we do not discard the skin. So if your diet calls for all natural, traditional food, whole-food plant-based, or just plant-based, or your functional nutritionist is asking you to hold onto the skins of your veggies and nuts -- chances are that he will love recommending this nut butter to you. This makes it a healthier and more wholesome choice for people who are looking to eat a more natural, whole-foods-based diet.

  • 8+ grams Protein-packed - There is a reason that high protein foods are proven repeatedly to be effective in weight management and lowering cravings and even better managing blood sugar levels. The 8 grams of protein found in each serving of peanut butter can help to keep you feel full and satisfied for longer periods of time, reducing the likelihood of overeating and promoting healthy weight management. We advise using peanut butter as a top-up source of protein, that has incredible versatility and can be enjoyed in many ways. One of our favourite ways is to make a peanut dressing: such as a Thai dressing that can be used to dress up and protein-up a green salad.


  • Where to be cautious: Peanut Butter and any nut butter is calorically a very dense food. It would help to measure and consciously consume serving sizes per one’s meal or smoothie plan. Going ‘overboard’ on nut butter will increase the satiety, creaminess of meals although you will also be adding several more calories. Our advise: - don’t be scared, learn the nutrition label, taste the food ingredient - see how your body also feels on the food (superfoods will make you feel refreshed even if not immediately), make a plan ideally with a skilled dietician and functional nutritionist who is willing to customize to your healthy and body’s needs. 

Go on, switch up your traditional butter in your pantry to the superfood peanut butter.

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