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A Team of Nerds

An ethical, knowledgeable, passionate team with the mission to create a healthier community through smart, functional and holistic plant-based products.


Arthi Deiva

Arthi is the Founder of STRIVE. She is a Biotechnologist, a Plant-based Evangelist and a Fitness Enthusiast. She loves engaging with customers 1:1, building new products, and learning about new science-based developments on nutrition and natural healing. She is a trekker, globally travelled; she lives with her sporty family, and 2 dogs in Bangalore. To read more about Arthi's journey, click here.


Aishwarya B

Aishwarya manages Product Development & Sales Operations at STRIVE. She is passionate about plant-based food, the science-of food, ingredients and food technology. She is a Biotechnologist, and a Food Technologist. She loves the sea and also loves the Great Outdoors. 


Dr. Sripriya Venkiteswaran

Dr. Sripriya consults with STRIVE and brings her expertise in Nutrition Principles and Product Design in making STRIVE the most trusted brand when it comes to clean protein. She also works closely with children on their nutrition. Dr. Sripriya has many years of experience in the Nutrition space, and she's worked alongside many startups. She is an avid gardener, and advocates natural living.



The team is unified by a singular focus on making clean protein available through the most sustainable and healthy, and natural products.

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