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A Team of Nerds


An ethical, knowledgeable, passionate team with the mission to create a healthier community through smart, functional and holistic plant-based products. The team is unified by a singular focus on making clean natural tasty functional foods available through the most sustainable and healthy way.


Arthi Deiva

Arthi is the Founder of STRIVE. She is a Biotechnologist, a Plant-based Evangelist and a Fitness Enthusiast. She loves engaging with customers 1:1, building new products, and learning about new science-based developments on nutrition and natural healing. She is a trekker, globally travelled; she lives with her sporty family, and 2 dogs in Bangalore. To read more about Arthi's journey, click here.


Aishwarya B

Aishwarya manages Product Development & Sales Operations at STRIVE. She is passionate about plant-based food, the science-of food, ingredients and food technology. She is a Biotechnologist, and a Food Technologist. She loves the sea and also loves the Great Outdoors. 


Lipika Karuna

Lipika manages Customer Operations at STRIVE. She's a Green Panther who loves spending time bird-watching at Forest Reserves. As much as she loves nature, she's also passionate about wildlife and trekking. Her interest in reading makes her believe that "a book a day keeps boredom away."




Pratik M

Pratik manages the Supply Chain at STRIVE. He's a State Football and Fencing player and loves travelling. Having built India's First Vertical Aquaponics Commercial Prototype embedded with IoT, he is also certified in Six Sigma Green Belt.


Gowri K

Gowri is our Customer Manager and Marketing Lead at STRIVE. Fun fact: she was a STRIVE customer before she joined us! She's a certified Hatha Yoga Instructor, a drummer, a mommy to 2 dogs, and a passionate, animal-loving vegan. She is jamming with a band and recording music in her spare time! 




Abhijeet B

Abhijeet is a part of the Operations, Warehouse and Client Happiness team at STRIVE. He brings lots of experience from a variety of industries including aviation and food. He loves baking experiments with his family! 



Suresh is the office assistant at STRIVE. He hails from the mountains and has an enormous interest in trying new adventures. You can catch him riding his Vespa around the city.



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